Angry patient? No problem, as long as you use the right words.

Never accept mediocrity. It will suck the fun out of being a dentist.

Using dental jargon is the fast track to poor case acceptance.

If you don't know where you're going, you'll never get there. Never forget your goals!

Emotions are real! Ignoring them hurts case acceptance and oral health.

The forgotten part of "informed consent on steroids"