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No Map? Good Luck!

You're lost.

When it comes to communication, dentists often don't know what they're doing. They throw out random words and wonder why they don't get the results they want. Case acceptance, dentist income and patient satisfaction suffer.

You have to know where you're going!

In every situation, you must first know the goal you have to reach to be successful. Without know that, you're running blind. For example:

First meeting with a new patient

Essential goal- Establish a personal connection with patient.

Treatment presentations

Essential goal- Create deep understanding.

Never forget your goals.

Keeping these goals in mind at all times is essential. This keeps us on track. It also allows us to continuously evaluate our success in reaching the goals. Without that self-evaluation, improvement is unlikely.

Which of your colleagues will be most grateful when you share this post?


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